PPC
PPC

Pays Per Click

A powerful and highly strategic digital marketing tool where a payment is made every time a consumer click on the ad.
Related case studies
What is PPC?

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How it is different?

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  • Google is the top search engine worldwide with 92.25% market share. (Global Stats)
  • 65% of Internet users click on Google ads. (Wordstream)

Types of Ads We Offer for Google Search

Ad Image
Text Ads

Texts ads appear as the first result on Google search and including possibly location, annotation, and a link to call on mobile. The prime purpose of Text Ads is to drive traffic and icrease conversations.

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Ad Image
Display Ads

Display ads feature rich visual promotional content (like banners) and appear across GDN, the Google Display Network. Currently, over 2 million websites make up GDN and you can advertise through creative banners on approx. 90% of European websites. The prime purpose of display ads is to gain visibility for the business and icrease brand awareness.

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Ad Image
Remarketing Ads

Remarketing ads, also known as Retargeting Ads, appear to consumers who have already visited the site but haven’t completed desired actions, such as conversions. These ads follow the across platforms. The banners need to be highly creative, attractive and ideally animated, since the primary aim is to tweak the initial advertising message in order to make it more appealing to the consumer and ultimately lead them to the check-out.

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What are the Benefits of PPC for Your Business?

1.Traffic, Conversions, Profit

PPC campaigns drive instant traffic to your website. They are displayed even before organic searches on Google, and stats show that 50% of PPC visitors are more likely to lead to conversion than organic ones (Unbounce).

2. Exact Reach

Proper PPC ad management will help you hook potential customers from your demographic at the very moment when they are searching for the type of product or service your business is offering. You are reaching customers with buying intention. The potency of PPC advertising – which is also what makes it quite complex for untrained and inexperienced marketers – is that the ad is delivered to a very specific target audience within a controlled advertising budget.

3.Easily Quantifiable

When your campaign is designed, set in motion and managed by road-tested PPC experts, your website will likely see an immediate increase in high-quality traffic, conversions, profit and ROI. Since the turnaround time is fast, the results are easily quantifiable.

4.Leads and Exposure

PPC provides excellent front page exposure for businesses, making them increasingly visible to their target groups, thus promoting familiarity with the brand and steadily cementing the chances of closing a deal.

5.Boost and Clarity for Overall Marketing Strategy

If you manage your pay per click smartly, you will be able to gain valuable insights into your winning keywords, marketing models and marketplace verticals. Whether your goals for the next few quarters are market development, market penetration, diversification or else, PPC will be indispensable in navigating new and existent markets.

What Does PPC Management Involve?

For the agency (us):

  • Initial Communication & Review of Business Needs
  • Assign an Account Manager
  • Audit of Previous Campaigns
  • Prepare Strategy for the First 6 months
  • Submit to Client and Finalize According to Desired Parameters
  • Launch of Campaign
  • Continuous Monitoring of Performance and Refinement of Ads
  • Monthly Reports for the Client and Smooth Communication Throughout

For the business:

  • Get in Touch & Discuss Potential Partnership
  • Fill in Questionnaire
  • Call/Meeting
  • Receive a Proposal with Budget
  • Receive Regular Updates & Observe Results in Traffic, Profit & ROI

Overall, PPC management involves a thorough analysis of the business and in some cases audit of past PPC advertising campaigns, analysis of competition and application of industry insights, designing the optimal strategy for work in the months to come, testing and launching a campaign, and continuously monitoring the performance of ads and fine-tuning the campaign to the minutest detail that matters.

 

Why Trust MaYoMo?

Our PPC management agency possesses a supreme competitive edge over others in the field due to our team of incomparable experts, invaluable industry insights for most industries due to our past track record and highly effective proprietary techniques. We create a very concrete work strategy to set in motion for the next sixth months (minimum duration of our contracts) and specify the ultimate consumer journeys, or consumer paths, that will make the most of your budget. Additionally, we do more in-depth work as part of our PPC campaign services, including segmentation of consumers and pinpointing of relevant micro audiences, testing and defining “triggers” for those micro audiences, tracking of consumer paths etc. We offer full support for our clients in their business goals and endeavors and keep them always in the loop through ongoing communication and detailed monthly campaign performance reports.

We are known for ROI excellence and want to help you master your competitive landscape and thus outperform your competitors. We are proud to offer a uniquely personalized approach and strive for unrivaled transparency and integrity. Our Adwords management services deliver successful campaigns based around enticing keywords, stunning visuals and compelling messages. Our specialist team works very hard to deliver optimal results for your campaigns and maintain regular reporting and communication with your staff. This is the kind of B2B partnership you have been looking for.

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